Doing some research I'm struggling to find a substantial list of Australian fashion labels who blog.
It actually seems the smaller brands are more on the button with social media, something that has been on the forefront for some time now. This does make some sense, as blogging is a great way to build brand image and engage with a labels audience for free or very little money, the only expense really is time and effort. This is great for smaller brands as they tend not to have the financial resources to pump into pr and marketing, but it's still strange that the larger more household names aren't coming on board as well.
Sure, you can have a great product, have an amazing show at Fashion Week, and have key pieces styled in fashion publications, but unless this is happening each and every week to have your market engage with the brand you may find yourself falling short. Perhaps its just me but I love to know more about the designers, what inspires them, what the collection is about and what they do in the office on a day to day basis. I think designers need to add to their brand beyond the product, as we all know even if we may not like to admit it, clothing is more than just the material and its ability to cover the body, its about the emotional connection and how it makes us feel.
By creating a stronger connection with a designer, customers are more likely to become loyal and come back season after season, will tell their friends about how much they love the brand and this all ends in the brand increasing their sales and making more money... so really whats to lose Australian fashion designers? GET BLOGGING!
If you know of any great fashion label blogs let me know!
love your blog babe!
ReplyDeleteI don't know of any - sorry for being lame & no help! But I'm going to check out blogs you mentioned! Thanks for sharing ;)
ReplyDeleteKeepItFvncy,
M.E.
Lover has a blog...
ReplyDeleteI know it's not a big label, but Mink Pink blogs. So does Jodi, the designer for Evil Twin. And although it's not directly from the labels, there's a blog called 'the intersection paddington' that covers... well, the intersection in Paddington (Sydney) where a bunch of high end labels like Camilla and Marc, and Acne have stores.
ReplyDeleteAre you researching for any particular reason, or just for personal interest?
Just for personal interest, I really like that Mink Pink put up behind the scene shots. So many of these blogs dont get updated very regularly either wich is a pitty. yeh the intersection is good. I'll have to check out Jodi's. thanks Rachel! xo
ReplyDeleteyou're so right, such a great thing for a label to do! will check these out!
ReplyDeletexx
http://blondeonblondenyc.blogspot.com/
bec and bridge babe :)
ReplyDeletehttp://www.becandbridgeblog.com/
thanks Jes for the Bec and Bridge link! xo
ReplyDeleteHey sweet
ReplyDeleteYou are right, we need to update the MINKPINK blog more often, we are all just a bit busy at the moment but rest assured we are on the case!
I think you would really like the personal blogs of all the design girls who work at MINKPINK. They all give insight to what's inspiring them at the time.
Mine is www.platinumevil.blogspot.com
Karla who designs for staple, MINKPINK and MINKPINK swim is at www.kicksandthreads.blogspot.com
Seraina who is the MINKPINK design assistant and also works on The Lost Girls is at
http://lordhowtheyhypnotize.blogspot.com/
....hope you like the blogs!
xj
Gail Sorronda has a pretty great blog:
ReplyDeletegailsorronda.blogspot.com/
Xx
I'm with Sophie, I really like Gail Sorronda's blog for the reasons you mention above. It's a nice peek into Gail's inspirations and thinking behind her singular aesthetic.
ReplyDeletei just came over from vanessa jackman's blog & i love your entries so much :) oh these are great, i love blogs by labels because they sometime sprovide an insight into the fashion world & it's so amazing at times. one of my favourites is ilovewildfox's blog, though i'm not 100% sure if they're an australian label?
ReplyDeleteyou're right Esther Wildfox has an awesome blog (LA label), another good one is Litter (jewellery), those girls are so cool.
ReplyDeleteLucinda and Sophie - my friend Austin would be so happy you mentioned Gails, as he interns with her and found the internship through a mention on her blog. I love it when they advertise positions exclusively through blogs as then only the true lovers of the label get to know about it.
thanks for all this feedback its great xo